The SEMHA Brand Color Palette
I worked with SEMHA--South East Michigan Health Association--as a Catchafire volunteer. I helped them convert their brand style guide from an online to a print document. While the bulk of the project involved making the existing design more precise and readable, I was also asked to redesign the color palette page.
Rather than displaying the colors as a circle or square next to CMYK and RGB codes, I placed the codes over bars of color that filled the page. I used the letters for SEMHA to visually connect the colors to the brand.
The SEMHA 2022 Brand Book
